Noticed detects and measures every appearance of your logo — and up to ten competitors' — across match footage, event photography and social posts inside the leagues and events we cover. Share of exposure, duration, prominence and estimated media value. Weekly.
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Source: Noticed onboarding audits, 34 mid-market sponsors, 2024–2026.
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{{ s.meta }}Every number below comes from the same detection stream, so the six views always agree with each other — and every one of them answers a question you are asked out loud every quarter.
Out of every second a logo was on screen in your league, this is the slice that was yours — broken out by the kind of inventory you actually buy, so you can see which placements carry your visibility and which ones barely register.
Each placement gets two numbers: how long it was visible, and how well it was seen — size, screen position, whether it was blocked or blurred. A board that filled the frame for six seconds beats a shirt logo that was on screen for twelve, and you can finally prove which is which.
We price your measured exposure at what the equivalent advertising would have cost on the open market. Put next to what you paid for the sponsorship, it gives you a return figure — and because the formula is published and applied identically to every brand, finance can challenge it and still arrive at the same number.
An email the week a rival turns up on a placement they didn't hold before — or drops off one they did. You hear about their moves while the inventory is still negotiable, not when the season is over.
The share of your approved assets we actually detected in the field, market by market and partner by partner. A low number is money you already spent on creative that never reached a single customer.
The same measurements, held on the same basis season after season. When the rights fee goes up at renewal, you can say whether last season's exposure went up with it.
Every league, competition and event in the index below is ingested today. If yours isn't here, ask — we add coverage on request and we'll tell you honestly whether we can.
Tell us the competition or event and the rights position. We come back with what we can ingest, what we can't, and when — before you pay for anything.
If you run a brand through subsidiaries, distributors or franchise partners, the question isn't only who got exposure — it's whether the assets you approved are the ones actually on the wall. Noticed reads partner-deployed material the same way it reads a stadium board.
Running today for a global sports retailer across 14 markets — auditing partner-deployed assets against the approved library every week.
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A universe = one covered competition or event series, your brand plus tracked competitors. Prices ex. VAT.
Media value is where measurement vendors lose credibility, so we fix ours in public. The weighting model, the rate-card sources, the confidence thresholds and the known limitations are documented and versioned. Your competitors are scored with the same numbers you are — that is the only way a share figure means anything.
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A 30-minute walkthrough on a real property you sponsor — detections, share of exposure and estimated value, on your brand and up to three competitors. No deck.
Two working days at most, from a person, with two or three times to choose from. If you named a property we already hold, we'll run it before the call so there is something real on screen.